SYSTEM DESIGN AND strategy for
e-commerce sellers.

We Deliver

  • Target with Precision, Drive Measurable Results

    Industry leading experience in Amazon Advertising, Google Ads, and Meta Advertising.

    We don't just manage your ads—we position them strategically within the competitive landscape for maximum impact and ROI.

  • Turn Complex Data into Clear Direction

    Centralize overwhelming marketplace data into actionable executive intelligence reports.

    Custom designed KPI dashboards highlight the metrics that matter most to your business, track your competitive position over time, and alert you to emerging opportunities or threats.

    Equip your leadership team with the insights they need to make confident, data-driven decisions that drive growth.

  • Unlock Data and Gain Unparalleled Insight

    Sentiment analysis reveals customer buying patterns.

    Actionable data provides a roadmap for business decisions, driving growth and profitability.

  • Stock What Sells, Not What Sits

    Transform your inventory from a cost center to a profit driver with data-driven stocking decisions.

    Know with confidence which products are turning fastest for competitors, which brands are gaining momentum, and which categories offer the highest margins.

    Stop guessing and start knowing based on real market performance data.

  • Expert Guidance for Data-Driven Retail Growth

    From market positioning and pricing strategy, to manufacturer selection, and marketing messaging our team translates data insights into concrete action plans that deliver measurable results.

    Let us help you turn competitive intelligence into sustainable advantage.

Dave Lavigna

Hi, I’m Dave Lavigna.

The story behind Southnew Digital

Southnew emerged from Dave’s years of hands-on experience in e-commerce and digital advertising, as owner of an independent music equipment retail store. Over time, a few novel techniques for inventory management, digital advertising, and competitive intelligence emerged. These data-driven systems form the foundation of Southnew Digital's consulting practice today.

We partner with independent e-commerce sellers to cut through data confusion and understand business performance clearly. By transforming complex numbers into actionable insights, Southnew Digital enables retailers to make confident decisions and achieve sustainable, profitable growth.